How to Choose Clothing Store Fixtures for Hanging or Folding
The global pandemic of recent years forced customers to turn to online shopping. However, now that brick-and-mortar stores are re-opening, many customers are eagerly returning to their favorite stores.
Store customers tend to buy more on impulse than they do online. 25% of clothing store purchases are bought on a whim, versus 16% online. So it is highly important that retailers show off their merchandise in the most appealing manner.
We would like to share with you a number of clothing store fixtures that will help your merchandising display look amazing. Keep reading to learn more!
Your merchandise needs to be attractively displayed. Your customers want to see and touch the articles.
Before you spend money on clothing store fixtures, consider the best options for the style of your store. Also, consider the space available. Here are some ways to show off your merchandise.
- Color style or size grouped together
- Type of clothing: for example, separate different styles of shirts
- Seasonal clothing with different racks as the weather transitions
- Partition areas of the store with racks
- Change your display regularly
- Symmetry with size and security tags
- Good lighting and position
- No clutter or tightly packed items
To Fold or to Hang?
Hanging most clothes gives a longer life, but some items are best folded. Here are some helpful suggestions.
Let’s take a brief look into both methods.
Folding clothes look professional and take up less space. However, folded displays tend to be high maintenance. Customers have to open the garment to see the labels and sizes. Staff members spend time refolding them.
Certain items of clothing should always be folded. These include
- Knitted sweaters
- Beaded garments
- Short pants and popular long pants
Shake out garments to minimize wrinkles, and make sure they remain flat. Line folds of delicate material with tissue paper to prevent creases. Never fold bras or socks.
Garments can hang in a straight layout. This allows room for customers to move them as they browse.
Or hang them in a circle. Shoppers can move around the loop. This is ideal for small shops with a large variety of different items.
There are a variety of factors that require the garment to be hung.
- Garments that wrinkle easily
- Items made of pure linen
- Velvet and other materials treated with starch
- Heavy garments and jackets
- Certain garments, such as pleated skirts and dresses
- Formal pants
Loop any hanging loops around the hanger to relieve some weight.
Fasten the top button of a shirt, as well as every alternate button. This keeps the garment in shape.
Fold pants lengthwise before hanging them over a hanger rod. Alternatively, these can be hung by the cuff using a clamp on a trouser hanger.
Always use the correct hanging apparel fixtures for the garment.
Your Best Clothing Store Fixtures
The end result of your store is to attract customers. In this short article, we hope we’ve shown you some of the ideal clothing store fixtures and how to best use them.
We are always happy to help you with any display questions or needs you may have. Please contact us today, or send us a message. We promise to get back to you soon.