Convenience Store Shelving: Increase Sales with these Tips

A good display for shopping plays an integral part in convincing the customer to buy. Convenience store shelving is one of the easiest and most efficient ways to do this. For many shoppers, goods on sale must be displayed in an easily visible and convenient place.

If your customer has to search for what they need, they may become frustrated and leave the store without making a purchase. Good convenience store shelving should be designed to make shopping effortless for customers. In addition, the shelves should be able to accommodate a variety of products so your shoppers can find everything they need in one place.

Convenience Store Shelving Options

There are various types of convenience store shelving available on the market, each with its advantages and disadvantages. The most common types are:

• Gondola shelving: This is a type of free-standing shelving that is very versatile and can be used to create a variety of different displays. Gondolas for convenience stores are sturdy and can be used to hold a lot of weight. However, they are more expensive than other types of shelving and can be difficult to assemble.
• Wall shelving: This type of shelving is mounted on the store’s walls and is a great way to save space. It is also very versatile and can be used to create various displays. However, wall shelving can be difficult to install and is not as sturdy as gondola shelving.
• Rack shelving: This type of shelving is similar to wall shelving but is not mounted on the walls. Instead, it is free-standing and can be moved around the store easily. Rack shelving is a great way to save space and is very versatile. However, it is not as sturdy as gondola shelving and can be more expensive.

Benefits of Convenience Store Shelving

There are many benefits to using convenience store shelving, including:

• Increased sales: A well-designed and well-placed display can increase your sales by making it easy for customers to find what they need and convincing them to make impulse purchases
• Increased efficiency: A well-designed display can also increase your store’s efficiency by making it easy for your employees to restock shelves and for customers to find what they need.
• Reduced theft: A good display can also help reduce theft by making it more difficult for shoplifters to hide goods.

Best Convenience Store Shelving Tips

There are a few things to keep in mind when designing and placing convenience store shelving, including:

• The type of products being sold: The type of products you sell will dictate the type of shelving you need. For example, if you sell heavy products, you will need sturdy shelving.
• The layout of the store: Your store’s design will dictate the kind of shelving to place. Your shelves should be strategically placed at all times to be visible to customers and easy to reach.
• The budget: Your apportioned budget will dictate the type of shelving you will purchase. For instance, if you choose gondola shelving, it is more expensive than other types but also more versatile and durable.

By keeping the above tips in mind, you can create a shelving display that will help increase your sales and efficiency in your convenience store.

How To Make Convenience Store Shelving More Impactful

Signage

The use of signage makes it easy for your customers to locate products. Signs can be used to direct customers to specific products or areas of the store. This is especially helpful if your store is large or has a complex layout.

Use signage to highlight your sales and promotions. Sales and promotions can be used to increase traffic to specific areas of the store. For example, you can display items on sale near the store’s entrance.

Shelving Variations

Use shelves of different heights. Shelves of different heights can be used to create a more visually interesting display and make it easy for your customers to find what they need.

You can also use color-coding to make it easy for your customers to find what they need. For example, you can group all products in the same category on shelves of the same color.

Highlight new products using high-traffic areas like the entrance to your store. This will help to increase awareness of new products and generate interest.

Display related items together. You can display related items together on the same shelf or in the same area of the store. This will help your customers find everything they need in one place and make it more likely that they will make impulse purchases.

Feature items that your customers want. Ensure that you feature items that your customers want on shelves near the store’s entrance or in other high-traffic areas. This will help to increase sales of these items. Near the items, do not forget to feature add-ons, upgraded items and accessories that are related to the main items on display.

What To Combine With Convenience Store Shelving To Make More Sales

On its own, convenience store shelving cannot make all the required sales. Therefore, it needs to be used in combination with other marketing elements, like:

• Stocking the right products: Make sure you stock the shelves with products that your customers want in high demand.
• Selling your products for the right price: Always ensure that your prices are competitive and that your customers feel like they are getting a good deal.
• Using the right sales promotion: Use sales and promotions to increase traffic to specific areas of the store.
• Have your shelves in the right location: Ensure that you place them strategically so they are visible to your customers and easy to reach.
• Provide the right customer care:  Always provide excellent customer care so that your customers have a positive experience and are more likely to return in the future.

All of these elements must be considered for the shelving to be effective. Convenience store shelving is just one piece of the puzzle; all pieces need to come together to create a successful store.

Ready to Improve Your Convenience Store Shelving?

Having a successful convenience store requires all the elements mentioned above together. However, suppose you are convinced that your convenience store can do better and its shelves need some sprucing up. In that case, you can talk to Display Connection and have our experts help you arrange your store for maximum profitability.