Pharmacy Shelving and Displays: How to Find the Best
The placement and appearance of your displays say a lot about your business. What does your store shelving say about your pharmacy?
The right shelving design can improve the customer’s experience—but only if you do it right. Messy and disorganized or confusing shelving can leave your customers frustrated.
If you want to improve displays in your pharmacy, there are a few steps you can take. We’re covering the basics of efficient and attractive pharmacy displays to help your products fly off the shelves. If you want to find out more tips on using pharmacy and drugstore displays, read here!
Functional and Attractive
Your pharmacy displays should be both visually appealing as well as functional. Customers should focus on the products and displays more than the shelves themselves, but the shelving should highlight the products.
For instance, dark wood shelving is attractive, it’s not distracting, and it allows customers to focus on the products while still presenting a high-end look.
White shelving looks clean and bright. It’s easy to find products on this type of display.
You can also play with the elements of visual merchandising to enhance the display more. For instance, you can use different colors to catch your customers’ eyes and direct their line of sight.
As an example, you might line up black and white bottles and boxes to create a black and white look. To add a pop of color, you could place products with a red label here and there.
Use Gondola Shelving
Gondola shelving is ideal for pharmacy displays as it holds pretty much any item and displays it in an easy-to-see manner. It’s one of the best types of retail shelving and is used in many different industries.
What makes gondola shelves so popular? This style allows you to maximize retail space. Since it doesn’t need to be fixed to walls, it can go almost anywhere and inside any building.
Gondola shelving is also very flexible. It can go anywhere in the store, you can quickly and easily switch out displays and products, and it comes in a variety of sizes and styles.
Plus, this type of shelving is low maintenance and will last you for years. It also never really goes out of style.
Behind the Counter
For displays behind the pharmacy counter, you want products and prescriptions easy to find.
Pharmacy shelving should make it easy for pharmacists and staff to find and fill a customer’s prescription.
The go-to color for this type of display is white as it makes it easy to find products, it’s clean looking, easy to maintain, and makes the pharmacy brighter.
Make Products Accessible
You want to make sure products are easily accessible to your customers. This means displays should be at eye level, so they’re easy to find.
People should be able to quickly find what they need. With the right display, they’ll probably pick up some extra items as well.
For instance, placing complimentary items next to one another, such as vitamins and pill cases, can make for more impulse purchases.
Place Impulse Items Near the Cash Register
Speaking of impulse purchases, the average American makes twelve of them per year.
Place impulse items, such as pill cases, lip balm, eye drops, and other small items, near the checkout area. Customers waiting in line might look at these items and pick them up.
As the holidays approach, you might want to place travel-size items near the register. People may not necessarily need these items, but they might pick them up because they’re convenient for holiday travel.
Make Shelves Easy to Navigate
One of the most vital parts of a retail display is making products easy to navigate.
Think about the consumer’s experience.
If products are easy to find, they’re more likely to buy them. If your displays don’t make any sense, customers will likely leave frustrated and unlikely to come back.
Items like OTC medications should be clearly visible, easy to read, and within reach.
Utilize point-of-purchase displays and store signage to promote products. This is a good way to advertise items in the weekly flyer, items on sale, or new products.
Items to Place Together
Earlier, we mentioned complimentary items. In your pharmacy, these could include items often used together. Here are some pharmacy design examples:
- Hand sanitizer and masks
- Cough drops and tissues or allergy products
- Thermometers near cold and flu items
- Eye drops near contact lens solution
- Glasses cleaning products near reading glasses
Once you think of what goes together, you can place these items next to one another or at least nearby. This allows customers to have a quick and convenient trip inside the store, making them more likely to return in the future.
Update Your Displays
Nothing can alter a customer’s perception of your pharmacy faster than dated, dirty, or broken displays.
If your display shelves look a little worn out, stained, discolored, warped, or damaged, it’s time to update them. You might want to go with more modern materials and colors to bring your pharmacy into the modern age.
Use Signage Carefully
The signs in your store should direct customers to the products you’re promoting, such as items on sale or new stock.
Signage indicating the products in the aisle or on the shelves should be easy to find and read. Use signs to guide your customers to where they need to go for an easy shopping experience.
You also want to combine your displays with signs indicating sales or special offers. These might encourage your customers to buy more. For example, BOGO (buy one get one) ads can help to boost your sales.
Ready to Update Your Pharmacy Displays?
Anyone can use these tips to help make their pharmacy shelving more attractive and easier to navigate. Doing so will improve your customers’ experiences and encourage a favorable impression of your business.
Are you ready to update your displays? Take a look at our pharmacy shelving solutions and reach out to us today to see how Display Connection can help you. Read more blogs here as well.