An eye-catching countertop display case is a vital resource that could improve sales in your store if you use these cases correctly. Whether you want to boost sales or showcase your finest products, a countertop display case can help you reach your goal.
However, there are different ways to use countertop display cases that suit your business or your personal intentions. Because of how many ways merchandisers can use these display cases, this article will cover five options to consider when you’re hoping to draw new attention to your products through high-quality, elegant display cases.
What’s the Point of Countertop Displays?
Countertop display cases are an essential part of merchandising and store management. Not only do these cases provide an attractive, organized way to showcase products, but they also help to increase sales and customer satisfaction.
The cases can be moved quickly and placed in prominent areas around the store, increasing visibility and making it easier for customers to find what they’re looking for. This visibility can help drive sales, as customers are likelier to notice items they may not have noticed otherwise. If you’re interested and want to know how to use countertop display cases in your store, here are five ways to consider implementing your new, high-quality display cases.
1. Feature Your Top Sellers
As a merchandiser or store manager, you know that your bottom line depends on the success of your products. It is crucial to ensure that your customers can easily find what they need and that your top-selling items are prominently displayed. Countertop displays are one of the best ways to showcase your top sellers and maximize sales.
Countertop display cases are designed to grab shoppers’ attention and increase items’ visibility. By placing top sellers in these displays, you can draw attention to the products and encourage customers to purchase. Countertop displays can be placed near the register or in any high-traffic area of the store to ensure that they are visible and convenient for customers to browse.
Additionally, countertop displays can help merchandisers determine their top products and test which items are most popular with customers. By placing different items in countertop displays, you can track which products sell the best and adjust your offerings accordingly. This detail allows you to identify the most popular and profitable items and focus your resources on the most successful products.
2. Try a Themed Display
A themed countertop display allows customers to engage with your products fun and excitingly. Themes can help customers quickly identify products, draw attention to specific items, or help them find what they’re looking for. A themed countertop display also encourages customers to browse and explore the products you have to offer in a specific shopping category.
A well-thought-out theme should be relevant to your products and help customers find what they are looking for. It also should be visually appealing and capture the customers’ attention. The theme should also be easy to understand and easy to navigate.
For instance, consider a holiday-themed countertop display case during different holidays to bring festivity to your shop or highlight products you offer specifically for that holiday. Themes like this one allow you to create an attractive and organized display that will draw customers to your products and increase sales.
3. Showcase Your Limited Edition Items
By using countertop displays to highlight limited edition items, store managers and merchandisers can create an exciting and inviting shopping experience that encourages customers to purchase products. When customers see limited edition items prominently featured in the store, they are more likely to take notice and purchase these items. This display creates a sense of urgency and encourages customers to act quickly.
Countertop display cases are also ideal for showcasing items that are difficult to find elsewhere. Many customers are always looking for rare or hard-to-find items, and limited edition items allow them to own something unique. Countertop display cases can also create an eye-catching display that draws the customer’s attention, making them perfect for limited edition items that sell at a high price.
4. Highlight Promotions
Store promotions are a great way to attract customers, boost sales, and grow your business. Highlighting them in countertop display cases is a great way to ensure they stand out and catch customers’ attention.
Countertop display cases can help promote various items, such as new products, seasonal sales, and special discounts. By highlighting store promotions in these cases, you can help customers find the items they’re looking for and encourage them to make impulse purchases.
Always keep some display cases stocked with the latest promotions so customers can easily find what they’re looking for.
5. Maximize Your Shelf Space
Countertop display cases are excellent for showcasing products and saving shelf space. The critical element to making the most out of countertop display cases is to organize them in a way that maximizes their potential. For example, if a store’s shelf space is limited, a countertop display case can be used to house items that would otherwise take up valuable shelf space. This feature is handy for stores with limited shelf space and needs to make the most of what they have.
Additionally, you can use display cases to maximize your shelf space by grouping items together attractively. For instance, a store could group similar items in a countertop display case, which saves shelf space and creates a display that’s sure to draw customer attention.
Find the Best Countertop Display Cases at Display Connection
A countertop display case might be the key to success for your store and can massively contribute to your sales if executed and organized in a way appealing to customers. However, your product display is only as good as the case it’s stored in. For this reason, merchandisers and store managers should consider finding high-quality countertop display cases from Display Connection.
Display Connection is your all-in-one resource for display cases, showcases, display cabinets, and vitrines to highlight the best your store has to offer. High-quality display cases from Display Connection are essential to display your products and draw in new or repeat customers. Whether you want a techno display, a wall-mounted display case, or a smaller countertop display case, Display Connection has what you’re looking for.
Check out our catalog of display cases today to start finding the display setups of your dream.