How to Enhance Retail Store Displays

Shoppers can decide whether to shop or not in as little as a third of a second. Having eye-catching display cases will give you a leg up with consumer decision-making. When creating displays in your retail stores, there are simple ways to improve your chances of gaining a customer.

We have compiled 5 of the best ways to impress shoppers with store displays. Read on to find out the best way to attract buyers in retail.

What Is a Retail Display?

A retail display is a way to focus on a certain product you are trying to sell. They are used to show off the company’s identity and encourage shoppers to buy. They are essential in driving sales in your brick-and-mortar store.

Why Are Displays Important?

Humans process things visually for the most part. If something looks interesting to them, they will want to look closer. Having a display that is eye-catching will draw shoppers to whatever item you are trying to sell. Shoppers like to see products in person, so putting items on display gives people an easy way to achieve this.

How Do I Improve My Store Displays?

If you don’t think your current store displays are hitting their mark, we’ve got some great ideas for you! Sprucing up your displays does not have to be difficult. Take your displays from okay to great with these 5 tips.

1. Location of Display Fixtures

Where you place your retail store displays is an important part of attracting buyers. Displaying new products in the back of the store won’t be as effective as displaying them in the front. Buyers may lose interest before reaching your best products if they are not seen first.

Make it easy for customers to head straight to your most significant products when they walk into the store. You should also make sure there is enough room around your display for shoppers to linger. You don’t want customers feeling rushed around the items you most want them to buy!

Creating a flow of displays allows customers to wander around your entire store. Giving them interesting stopping points will get their eyes on more products. They will pass by other items that aren’t in the main displays that they otherwise might have missed.

2. Add Lighting to Show Off Products

Adding lighting to your display cases can have a huge impact. Not only does it make it easier to see the products you are promoting, but it can enhance the overall feeling of your display. Adding lighting to display cases, for example, can catch a customer’s attention by shining a light on what you want them to see.

Lighting can also help set the mood for your retail space. Having cozy, soft lighting will enhance the atmosphere of a bookstore, for example. Lights help display the newest books and will attract readers and keep them coming back.

Bright lights may be more appropriate for a clothing store, allowing customers to see a lot of items at once. Having great lighting allows people to experience the displays you have created. You do not want your awesome merchandise hiding in a dark display!

3. Change Display Cases Regularly

Customers who return time after time want to see new items each time they come to shop. Changing out your displays will keep your store fresh and interesting. It’s important to change out your product display so customers can see and buy new products you have to offer.

Changing displays monthly or even weekly in high traffic areas will keep customers coming back time and again. Rotating your displays is a great way to achieve an exciting buying experience for your customers.

Place new items upfront and older items toward the middle and back of the store. This will allow you to still have older items on display, they will just not be the focal point.

Using versatile display fixtures will help you easily move products around your store. Having cabinets or shelves placed around your store will allow you to make displays that will get your products noticed. Flexible displays make it so you don’t have to buy new displays each time you change out your products.

4. Words Matter

Sometimes products may need a bit of explaining. Having signs can make it easy for customers to know what they are viewing.

Interesting store signs showing what the product is will make shoppers more likely to buy. It also gives them a reason to linger longer around your products!

Another important use for signs is showing how much items cost. Most people don’t want to ask an employee how much an item is. Having it laid out for them will make the shopping experience more enjoyable.

5. Group Items by Theme or Color

Creating groups of items that go together is very pleasing to the eye. The brain can process entire images in as little as 13 milliseconds! Creating a display that catches your customer’s eye is crucial to the success of your store.

Making a display of brightly colored objects that flow will draw people in. Also, creating a display with a variety of related items can help show off more than one of your products at a time.

For example, if you are showing winter coats, you may also want to include winter accessories next to them. This will allow buyers to see how great your whole collection looks when paired together! Customers do not want to search around the store to find items that go together so make it easy on them!

Creating Winning Displays for Retail Stores

Now that you have some ideas on how to spruce up your retail store displays, take a look at all the options we offer. From signs to display cases and slat walls, we’ve got everything you need to build an exciting and inviting space for shoppers. We can’t wait to see what you create!

Are you starting your store from scratch? We’d love to help you build your store! Contact us for a quote today.